Kroger 2008 Annual Report Download - page 11

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The Kroger Co. Page 10
Marketplace Stores
Banners
Dillons Marketplace
Fry‟s Marketplace
Kroger Marketplace
Smith‟s Marketplace
Fred Meyer‟s general merchandise expertise has been a key factor in the
success of our marketplace store format. The continued rollout of our
marketplace strategy would not be possible without the general
merchandise expertise of our great team at Fred Meyer that knows which
categories and products to procure, and how to sell those products.
Marketplace stores are generally smaller than our multi-department stores.
The primary distinction between the two formats is that our marketplace
stores do not include apparel departments. They do offer full-service
grocery and pharmacy departments as well as an expanded general
merchandise area that includes outdoor living products, home goods, and
toys. Marketplace stores opened during the last two years average
112,000 square feet and required an average investment of $17 million,
including real estate.
At the end of 2008, we operated 21 “Fry‟s Marketplace” stores in Arizona,
12 “Kroger Marketplace” stores in Ohio, six “Smith‟s Marketplace” stores in
Utah, two “Dillons Marketplace” stores in Kansas, and one “Kroger
Marketplace” store in Tennessee.