Kroger 2008 Annual Report Download - page 12

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Please find page 12 of the 2008 Kroger annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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The Kroger Co. Page 11
Price Impact Warehouse Stores
Banners
Food 4 Less
Foods Co.
Our price impact warehouse stores offer a “no frills, low cost” shopping
experience that features everyday low prices for a wide selection of
grocery, health and beauty care items. Quality meat, seafood, poultry,
dairy, baked goods, and fresh produce items provide a competitive
advantage against club store and supercenter operators. Most locations
contain a fresh bakery and service deli. Some feature Mexican-style
“carniceria” service meat departments. Our price impact warehouse stores
average more than 55,000 square feet.
This exciting format allows us to deepen our customer reach as a price
merchant in several trade areas. We operate 146 price impact warehouse
stores under the Food 4 Less banner in southern California, Nevada,
Illinois, and Indiana and under the Foods Co. banner in central and
northern California.