JetBlue Airlines 2014 Annual Report Download - page 5

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•
Cabin Refresh: Starting in 2016, JetBlue will refresh its A320 aircraft with cabin amenities similar to those on
our A321 fleet. Specifically, the cabin will offer larger seatback screens with more entertainment options and
power ports accessible to all customers. The reconfigured cabin will preserve JetBlue’s product advantage
while helping to generate higher returns. Using lighter, more comfortable seats, JetBlue will be able to
increase the number of seats on its planes while continuing to offer the most legroom in coach amongst all
our domestic competitors.
•
Other Strategic Initiatives: We expect incremental operating income from the evolution and maturation
of previously announced programs, such as Even More, Mint, Fly-Fi, Getaways, partnerships and a new
Co-Brand credit card agreement.
•
Cost Control: We expect our non-fuel unit costs to grow less than two percent in 2015 and over time. We
anticipate benefiting from cost efficient growth from our new A321 aircraft and a Sharklet and cabin retrofit
of our A320 fleet, offsetting costs from more heavy maintenance checks and landing gear overhauls.
•
Operational Performance: We operate in some of the busiest airspace in the country, which makes it all the
more important for us to operate efficiently. To this end, we’ve made and will continue to make investments
to improve our operational performance and reliability. We have teams dedicated to refining all aspects of the
travel process, which we expect to improve NPS and reduce costs. We made good progress on improving
our operational performance in 2014 and we intend to continue to build on that success.
•
Targeted Growth: We are a growth company focused on margin and return accretive expansion. We will
not grow simply to capture market share. Consequently, most of our growth is concentrated from our focus
cities as they benefit from economies of scale.
•
Fleet Optimization: In light of the capital efficient growth provided by the additional seats from our cabin
refresh program and as a way to enhance free cash flow, we chose to defer 18 Airbus aircraft deliveries from
2016-2018 to 2022-2023. This action reduced our expected capital expenditure by more than $900 million
through 2017.
Executing on these key initiatives is a top priority shared by all JetBlue Crewmembers. Leveraging our unique
culture and values, we will work together to meet these objectives and ensure long-term success. We are
excited about where JetBlue is today and what we can achieve in the future. JetBlue will continue to innovate
and evolve while staying true to our mission to Inspire Humanity.
On behalf of our 16,000 engaged Crewmembers, thank you for your continued support.
Most sincerely,
Robin Hayes
President and Chief Executive Officer