JCPenney 2008 Annual Report Download - page 9

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February 2008: JCPenney introduces a new tradition in American style for family and home
Created exclusively for JCPenney customers by Polo Ralph Lauren’s Global Brand Concepts, American Living is a new
tradition in American style for the entire family and the home. American Living captures the American spirit with a mix of
sporty, iconic essentials and unique, eye-catching looks — all designed with superior quality and a fresh, free-spirited take
on the every day. American Living spans 40 merchandise categories with a full range of apparel for women, men and
children, as well as accessories, footwear and home décor. A fully integrated, two-year sponsorship with Rascal Flatts will
further promote the brand with the “Rascal Flatts American Living Unstoppable Tour” presented by JCPenney, kicking off
on June 5, 2009.
The largest brand launch in Company history
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