JCPenney 2008 Annual Report Download - page 7

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jcp.com
7
Making shopping easier and more exciting
An integral part of our digital platform, jcp.com is an important
vehicle for engaging our customers with the JCPenney brand.
Our research shows that nearly 70% of jcp.com visitors come
to the site to do some form of research: viewing merchandise,
comparing prices, nding sales and promotions and exploring
apparel and home ideas.
To meet these visitors’ needs and keep jcp.com a major online
shopping destination, features have been added and improved.
Updates include enhanced product images and information, more
advanced search capabilities, improved access to merchandise
availability at local stores through our “Know Before You Go” feature,
the ability to view weekly sales circulars online, customer reviews,
site-to-store delivery options, and the introduction of “Screenbusters,”
the online version of the Company’s popular in-store “Doorbusters.”
Innovations at jcp.com exemplify how we continue to build a leading multi-channel
experience that makes shopping JCPenney easier and more exciting.
JCP Rewards. A smart way to say “thank you.”
With “JCP Rewards” we are able to build long-term customer loyalty by
rewarding customers for regularly shopping at JCPenney. Membership is free
and managed completely online. To join, customers visit jcprewards.com and
register up to three personal credit or debit cards, all of which can accumulate
points — one point for every dollar they spend at JCPenney stores, jcp.com or
catalog. Points double for customers who shopped at JCPenney the previous
month. JCP Rewards members receive monthly e-mail statements with their
point balance and are notied if they have earned a $10 reward. They are eligible
to earn up to $120 in reward certicates annually. Since its launch in fall 2008,
more than 1 million members have joined the program, and it continues to grow.
Customers can now share their JCPenney product experiences with
other shoppers by posting ratings, comments, videos and photos
on jcp.com. They can even link to their favorite social networking
sites, such as Facebook, Delicious or Digg. Customer reviews not
only help our customers make more condent purchasing decisions,
they provide JCPenney with valuable insights.
Customer reviews