JCPenney 2008 Annual Report Download - page 11

Download and view the complete annual report

Please find page 11 of the 2008 JCPenney annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 24

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24

Stepping up our style
11
“Great style is timeless. My new collection
is designed to inspire and help create a
look that’s fresh, effortless and enduring.”
Our exclusive brands
from today’s top designers
Collaborating with some of the most
renowned names in the fashion
industry, JCPenney is quickly becoming
the destination for authentic designers
to bring their expertise and unique
air for style. This allows us to offer
customers runway fashions at an
incredible value, while providing an
opportunity for designers to expand
and introduce their brand to the Middle
American consumer. New exclusive
brands debuting in 2009 include
I “Heart” Ronson by Charlotte
Ronson; JOE by Joseph Abboud;
and ALLEN B. by “master of trend”
Allen B. Schwartz. Additionally,
style expert Cindy Crawford has
partnered with JCPenney to launch
an exclusive home brand,
Cindy Crawford Style.