JCPenney 2008 Annual Report Download - page 17

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Maintain
Clean-Diesel Trucks. JCPenney and its trucking partner,
PDS Trucking, Inc., have recently converted 100% of the
JCPenney dedicated truck eet at the LA/Long Beach
port to low-emissions, clean-diesel technology.
Renewable Energy. Five JCPenney stores in
New Jersey and four in California became the
Company’s rst to host rooftop solar power
projects in 2008, while the Reno, Nevada
logistics center became the rst facility to host
an innovative rooftop wind power system.
Both projects utilize power purchase
agreements, and the solar project takes
advantage of renewable energy incentives,
making it nancially viable.
Sustainable Products
We share with our customers a
deep commitment to protecting the
environment, and we have made shopping
for environmentally conscious products
even easier. Our Simply Green designation
identies for customers JCPenney products
that are organic, renewable, made from recycled
materials, or products that reduce energy use
or reduce the impact on the environment
during production. We
continue to look for ways
to bring products to market
that deliver environmental
benets by incorporating
sustainable materials and
reduced packaging, while
maintaining the style,
quality and smart prices
our customers have come
to expect from JCPenney.
This Summary Annual Report is
printed using 30% recycled paper.
Designs for our new Simply Green reusable
shopping bags were created by winners of
a design contest that ran on three college
campuses. The contest was part of our
robust college recruitment program.
Responsible Sourcing
JCPenney has long placed an emphasis on ensuring that
our suppliers treat their employees fairly and with respect.
We also monitor our suppliers’ compliance with health,
safety and labor regulations.
Product safety efforts. We are the rst importer
approved to participate in the government’s Importer
Self-Assessment — Product Safety program,
available to importers that demonstrate their ability
to meet specic criteria for internal controls and
processes to ensure product safety, as well
as ongoing compliance with best-practice
standards set by the U.S. Customs and
Border Protection and the Consumer
Product Safety Commission. Participating
in the program helps expedite the
release of goods at U.S. borders.
Environment
We believe we have a responsibility to
minimize our impact on the environment,
and we strive to nd ways we can reduce
energy use, greenhouse gas
emissions and waste.
Energy Star Partner.
JCPenney was the rst
retailer selected as an
ENERGY STAR Partner
of the Year in the Energy
Management category,
an honor bestowed
in both 2007 and
2008. JCPenney
also received a third
consecutive honor in March
2009, being the rst retailer to
receive the Sustained Excellence
Award for Energy Management.