JCPenney 2008 Annual Report Download - page 13

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Please find page 13 of the 2008 JCPenney annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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13
Discover our top private brands
Maintain
Generating nearly 45% of our annual revenue, JCPenney private brands are essential to building customer loyalty. With strong customer
acceptance, 12 of our private brands have meaningful brand recognition well beyond our JCPenney stores, jcp.com and catalog. These
12 “Power” brands allow us to create a deeper, more emotional and enduring relationship with our customers. Leveraging a profound
understanding of our customers, we continue to grow these brands. In 2008, our career-wear brands, Stafford and Worthington, were
updated and expanded, and in 2009, our customers can expect exciting changes to St. John’s Bay and The Original Arizona Jean Co.