JCPenney 2008 Annual Report Download - page 8

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Accelerate
Sephora inside JCPenney:
A beautiful relationship
Another reason to shop at JCPenney
JCPenney has become a major presence in the beauty business since
partnering with Sephora in 2006. Sephora shops — located conveniently
inside a number of our stores — carry top brands in makeup, skincare,
fragrance and accessory products, and are staffed with product consultants
trained in the “Science of Sephora” education program. These shops have
created great excitement among our loyal customers. Additionally, we’ve
converted thousands of customers who came to shop Sephora into new,
loyal JCPenney customers. Sephora inside JCPenney nearly doubled its
presence in 2008 by opening 44 new shops. With the addition of 14 new
shops in March 2009, Sephora inside JCPenney is in 105 stores, with plans
to open another 50 locations later in 2009.
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