JCPenney 2008 Annual Report Download - page 2

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Accelerate M
Table of Contents
4-5 Message to Our Stockholders
6-8 Accelerate
Style. Quality. Price.
jcp.com
JCP Rewards
Sephora inside JCPenney: A beautiful relationship
9-17 Maintain
American Living: The largest brand launch in
Company history
Opportunity leads to innovation,
and newness keeps customers excited
Discover our top national and private brands
Customers vote JCPenney No. 1 department
store in customer service
CustomerFIRST
JCPenney C.A.R.E.S.
18-19 Moderate
Balancing growth and the demands of the
current environment
20 Board of Directors and Executive Board
21 Financial Highlights
22 Stockholder Information
24 WINNING TOGETHER Principles