JCPenney 2008 Annual Report Download - page 3
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Please find page 3 of the 2008 JCPenney annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.te MaintainModerate
2008: A year of unprecedented challenges to our customers.
More than ever, our promise of great style, quality and affordable prices
resonates in their everyday lives.
JCPenney remains committed to our Long-Range Plan and has
initiated comprehensive, short-term strategies to adjust for the
difcult retail environment.
We will continue to:
Accelerate initiatives that provide us a signicant competitive edge.
Maintain initiatives that reinforce our status as a retail industry leader.
Moderate certain initiatives to make us more efcient and preserve our
strong nancial position.
We see great opportunities to strengthen the bond with our customers
and become better, stronger and more relevant as we navigate
through these demanding times.
Every Day Matters.