JCPenney 2008 Annual Report Download - page 3

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te MaintainModerate
2008: A year of unprecedented challenges to our customers.
More than ever, our promise of great style, quality and affordable prices
resonates in their everyday lives.
JCPenney remains committed to our Long-Range Plan and has
initiated comprehensive, short-term strategies to adjust for the
difcult retail environment.
We will continue to:
Accelerate initiatives that provide us a signicant competitive edge.
Maintain initiatives that reinforce our status as a retail industry leader.
Moderate certain initiatives to make us more efcient and preserve our
strong nancial position.
We see great opportunities to strengthen the bond with our customers
and become better, stronger and more relevant as we navigate
through these demanding times.
Every Day Matters.