Huntington National Bank 2011 Annual Report Download - page 15

Huntington Bancshares Incorporated
PART I
When we refer to “we,” “our,” and “us” in this report, we mean Huntington Bancshares Incorporated and
our consolidated subsidiaries, unless the context indicates that we refer only to the parent company, Huntington
Bancshares Incorporated. When we refer to the “Bank” in this report, we mean our only bank subsidiary, The
Huntington National Bank, and its subsidiaries.
Item 1: Business
We are a multi-state diversified regional bank holding company organized under Maryland law in 1966 and
headquartered in Columbus, Ohio. We have 11,245 full-time equivalent employees. Through the Bank, we have
146 years of serving the financial needs of our customers. We provide full-service commercial, small business,
consumer banking services, mortgage banking services, automobile financing, equipment leasing, investment
management, trust services, brokerage services, customized insurance programs, and other financial products and
services. The Bank, organized in 1866, is our only bank subsidiary. At December 31, 2011, the Bank had 652
branches as follows:
• 376 branches in Ohio
• 123 branches in Michigan
• 58 branches in Pennsylvania
• 51 branches in Indiana
• 31 branches in West Virginia
• 13 branches in Kentucky
Select financial services and other activities are also conducted in various other states. International banking
services are available through the headquarters office in Columbus, Ohio, and a limited purpose office located in
the Cayman Islands, and another limited purpose office located in Hong Kong. Our foreign banking activities, in
total or with any individual country, are not significant.
Our business segments are based on our internally-aligned segment leadership structure, which is how we
monitor results and assess performance. For each of our four business segments, we expect the combination of
our business model and exceptional service to provide a competitive advantage that supports revenue and
earnings growth. Our business model emphasizes the delivery of a complete set of banking products and services
offered by larger banks, but distinguished by local delivery and customer service.
A key strategic emphasis has been for our business segments to operate in cooperation to provide products
and services to our customers and to build stronger and more profitable relationships using our Optimal
Customer Relationship (OCR) sales and service process. The objectives of OCR are to:
1. Provide a consultative sales approach to provide solutions that are specific to each customer.
2. Leverage each business segment in terms of its products and expertise to benefit the customer.
3. Target prospects who may want to have their full relationship with us.
Following is a description of our four business segments and Treasury / Other function:
• Retail and Business Banking — This segment provides financial products and services to consumer and
small business customers located within our primary banking markets consisting of five areas covering
the six states of Ohio, Michigan, Pennsylvania, Indiana, West Virginia, and Kentucky. Its products
include individual and small business checking accounts, savings accounts, money market accounts,
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