Huawei 2015 Annual Report Download - page 37

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35
brand marketing innovation, we have collaborated with
top-tier global partners to develop better smart life
services and deliver a better smart experience under
all scenarios:
■ Our wearables integrate technology and fashion, and
shipments achieved scale.
■ Through cross-industry innovation, our tablet
shipments saw a year-on-year increase of over
130%.
■ Our MBB products maintained their leadership
worldwide, with shipments of 4G wireless broadband
devices exceeding 20 million units.
■ In the smart home market, we worked to promote
the joint development of an open HiLink smart home
solution.
■ Our IoV products were selected and recognized
by leading car makers including Audi and
Volkswagen.
We achieved rapid growth and made continuous
breakthroughs in the consumer cloud service market.
Through an open ecosystem, we worked with our
partners to achieve shared success and deliver a better
user experience to consumers:
■ Our mobile cloud service users exceeded 130 million.
■ App downloads in the Huawei AppStore (HiApp)
reached 17.5 billion.
■ The number of our partners for developing cloud
services grew by 150% year-on-year.
■ Our cloud services passed the CSA STAR
Certification, an international influential certification
in the cloud security domain, thus demonstrating
Huawei's industry-leading expertise in user privacy
protection.
Significantly increasing revenue and cementing
our position among the global top three
smartphone brands
Cutting-edge technology and brand improvements
helped us make breakthroughs and achieve strong
growth in the consumer business in 2015:
Huawei actively explores new brand cooperation strategies
to bring together the best in technology, art, design, and
culture. On September 28, 2015, Huawei made its grand
debut at Milan Fashion Week, and collaborated with Vogue
to sponsor Fashion Week events. A special edition of the
Huawei Watch, designed by renowned Italian designer
Barnaba Fornasetti, was given as an exclusive gift to guests
at Vogue China's 10th anniversary party in Milan.
■ Annual revenue jumped by over 70% year-on-year.
■ Annual device shipments reached 173 million units,
an increase of 25% over 2014.
■ Smartphone shipments rose by 44% year-on-
year, far exceeding average growth in the global
smartphone industry, making Huawei the first
Chinese smartphone brand to top the 100-million-
unit milestone.
■ Revenue from our Honor smartphones grew many
times over, and Honor became a leading Internet-
based mobile phone brand.
After five years of continuous innovation, we have risen
in the mid-range and high-end market, and increased
our share in the global market:
■ A report by GfK showed that Huawei smartphones
have maintained a leading retail share in the Chinese
market and secured the third spot globally with a
market share of 9.9%.
■ We grew rapidly and achieved a leading market
share in Europe, Latin America, the Middle East, and
Africa.
■ In certain developed Western European countries,
we achieved outstanding results in the high-end
smartphone market, ranking among the top three
in terms of market share.