Huawei 2015 Annual Report Download - page 35

Download and view the complete annual report

Please find page 35 of the 2015 Huawei annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 145

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142
  • 143
  • 144
  • 145

33
■ Our contributions in the open source domain have
won wide acclaim across the industry, and we
were selected as a platinum member of The Linux
Foundation in August 2015.
We provide efficient, rapid, secure, and reliable
delivery and maintenance services to industry and
channel partners. By developing core competencies in
professional services, we strive to become a leader in
high-end services in the industry. In 2015, we officially
launched our professional service product series. We
set the standards for ICT certification in the industry to
connect job-seekers and employers and help develop
ICT talent. We are also actively participating in and
building an open ecosystem and working with our
partners to provide services to our customers.
New IT technologies, cloud architecture, IoT, and Big Data in particular, are reshaping enterprises' IT systems and
business models. We will continue to adhere to our Business-Driven ICT Infrastructure (BDII) guiding principle, and
leverage our advantages to continuously innovate and rapidly embrace changes. By focusing on cloud, pipe, and
devices, we will deeply integrate software and hardware platforms, build a more open industry ecosystem, and develop
leading, innovative, and differentiated ICT infrastructure for industries. In doing so, we strive to facilitate enterprises'
transformation, continue to create value for customers' business success, and jointly build a Better Connected World.
Consumer Business
2015 saw new achievements in our consumer business with regard to improving global brand awareness, developing
channels and services, and building a product ecosystem. Our products are now trusted by more consumers and
favored by more partners.
In 2015, our revenue from the consumer business reached CNY129,128 million, a year-on-year increase of 72.9%,
and we shipped 108 million smartphones. We have now secured our position as one of the top three global
smartphone brands.
By the end of 2015, the number of Huawei's certified
service partners (CSPs) around the world totaled 2,092,
and another 13,000 engineers received a Huawei-
issued certificate. The number of Huawei Certified
Internetwork Experts (HCIEs), the highest-level technical
certification offered by Huawei, stood at nearly 1,300.
The capabilities of our service partners have continued
to improve. In addition, we have continued to expand
our global CSP ecosystem. By the end of 2015, we
provided training and certification services to our
partners across 60 countries, and to over 500,000
trainees from customers, partners, and universities.
Remaining at the forefront of technology
trends and making global breakthroughs in
brand awareness
In 2015, we continued to innovate, focusing on cutting-
edge technology and an inspired user experience. By
openly collaborating with more partners, we have
worked hard to integrate technology with culture,
fashion, and art, and become an active trendsetter
in technology and culture. Our brand awareness,
industry influence, and consumer interest also improved.
Specifically:
■ Our global brand awareness jumped from 65% in
2014 to 76%, and our brand awareness increased
to 97% in the Chinese market.
■ Our Net Promoter Score (NPS) rose to 47 globally.
■ Huawei became the only Chinese company to earn a
place on Interbrand's Top 100 Best Global Brands list
and BrandZ's Top 100 Global Brands, ranking 88th
and 70th, respectively.
The Huawei brand's continued growth and premium
product quality have won us recognition from top-tier
brands worldwide: