Huawei 2015 Annual Report Download - page 36
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34
■ We partnered with Swarovski to launch the world's
first smart watch designed for women, which has
won wide acclaim with its elegance and high quality.
■ We joined forces with Harman Kardon, the
world's leading audio brand, on the M2 tablets to
significantly improve their sonic experience.
■ The Nexus 6P, created in collaboration with Google,
has become a new benchmark in native Android-
powered smartphones, and raised Huawei's position
among Android smartphone makers to new heights.
Our dual Huawei and Honor brand strategy continued
to create synergy. The Huawei and Honor brands
have different focuses and have demonstrated their
advantages amid fierce market competition. They have
distinct characteristics in product presence, channel
development, brand development, and user coverage.
This dual-brand strategy has enabled Huawei to enter
the global market and establish mobile smart ecosystems
for smartphones, smart homes, and wearables.
Bringing together the world's innovation
capabilities to create an inspired user
experience
We have always adhered to a strategy of high R&D
investment. Through our 16 R&D centers worldwide,
we bring together the world's best talent and resources
to develop our global innovation capabilities and keep
pace with global fashion trends. Through this, we aim
to create an inspired product experience and become
an industry leader.
In the smartphone domain, we have continued to focus
on our premium product strategy. With cutting-edge
technology and stylish designs, we bring consumers a
superior hardware and software experience, which has
fueled rapid business growth. In 2015:
■ Our mid-range and high-end smartphones accounted
for over 30% of our total smartphone shipments.
■ One million Mate 8 smartphones were sold within
one month of its launch.
■ The Mate S and Nexus 6P were top sellers in over 60
countries.
■ We shipped over 5 million P8 smartphones and
7 million Mate 7 smartphones.
■ More than 40 million Honor smartphones were
shipped to over 70 countries and regions.
We have actively established our presence in the
smart wearable, the smart home, and the Internet of
Vehicles (IoV) domains. Through technological and
On September 2, 2015, in
Berlin, Germany, approximately
1,000 journalists, analysts, and
customer representatives from
dozens of countries witnessed
Huawei's launch of the Mate
S, the new flagship device
that takes a revolutionary
approach to touchscreen
control. With disruptive Press
Touch technology and a
superior experience, the Mate
S revolutionized the way we
use smartphones, and became a top seller in high-end markets worldwide. It also won more than a dozen awards from international
media, including Best of IFA 2015.