Honda 2015 Annual Report Download - page 18

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Japan
Honda’s consolidated unit sales in Power product business
operations in Japan increased 7.6% from the previous fiscal
year to 338 thousand units in fiscal year 2015. This was
mainly due to an increase in sales of OEM* engines which
outweighed a decline in sales of portable power generators.
* OEM (Original Equipment Manufacturer): refers to the manufacturers of products
and components sold under a third-party brand.
North America
Honda’s consolidated unit sales in North America in fiscal
year 2015 decreased 0.5% from the previous fiscal year to
2,705 thousand units. This was mainly attributable to a
decrease in sales of OEM engines and portable power
generators, despite an increase in sales of snow throwers.
Europe
Honda’s consolidated unit sales in Europe increased 5.8%
from the previous fiscal year to 1,091 thousand units in
fiscal year 2015. This was mostly due to an increase in
sales of OEM engines and lawn mowers.
Asia
Honda’s consolidated unit sales in Asia decreased 6.9%
from the previous fiscal year to 1,382 thousand units in
fiscal year 2015. The main reasons were a decrease in
sales of OEM engines and water pumps.
Other Regions
Honda’s consolidated unit sales in Other Regions (including
South America, the Middle East, Africa, Oceania and other
areas) decreased 0.4% from the previous fiscal year to 467
thousand units in fiscal year 2015. This was mainly due to a
decrease in sales of water pumps and OEM engines in
South America.
GX160
(Engine)
HS720
(Snow Throwers)
Honda Motor Co., Ltd. Annual Report 2015 17
4 Review of Operations
1 The Power of Dreams
2 Financial Highlights
3 To Our Shareholders
5 Corporate Governance
6 Financial Section
7
Investor Relations
Information
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