Honda 2015 Annual Report Download - page 13

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Asia
Total demand for motorcycles in Asia* increased around 1%
from the previous year to approximately 41,600 thousand
units in calendar year 2014.
Looking at market conditions by country, in calendar
year 2014, demand in India increased about 12% from the
previous year to approximately 16,020 thousand units,
due mainly to an expansion of the scooter category.
Demand in China decreased around 8% from the previous
year to approximately 10,650 thousand units. Demand in
Indonesia increased around 2% from the previous year to
approximately 7,860 thousand units. Vietnam saw
demand decline around 3% from the previous year to
approximately 2,710 thousand units. Demand in Thailand
declined around 15% from the previous year to approxi-
mately 1,700 thousand units.
Honda’s consolidated unit sales in Asia increased 7.9%
from the previous fiscal year to 8,478 thousand units in
fiscal year 2015. This was due in part to increased sales of
scooter models centered on the ACTIVA scooter along with
brisk sales of the CB Shine and DREAM Yuga small motor-
cycles in India. Another contributing factor was strong sales
of the Wave series in Vietnam.
Honda’s consolidated unit sales do not include sales by
P.T. Astra Honda Motor in Indonesia, which is a joint venture
accounted for using the equity method. P.T. Astra Honda
Motor’s unit sales for fiscal year 2015 increased around 3%
from the previous fiscal year to approximately 4,890 thousand
units. This was due mainly to strong sales of scooter
models amid lackluster market conditions.
* Based on Honda research. Only includes the following 8 countries: Thailand,
Indonesia, Malaysia, the Philippines, Vietnam, India, Pakistan and China.
Other Regions
Total demand for motorcycles in Brazil*, the principal market
within Other Regions, declined about 10% from the previ-
ous year to approximately 1,430 thousand units in calendar
year 2014, mainly due to a continuation of stricter lending
standards for retail loans and a decline in consumer senti-
ment in line with deteriorating economic conditions.
In Other Regions (including South America, the Middle
East, Africa, Oceania and other areas), Honda’s consoli-
dated unit sales decreased 12.9% from the previous fiscal
year to 1,571 thousand units in fiscal year 2015. This was
largely attributable to lower unit sales in Brazil and Argentina,
primarily due to a decline in consumer sentiment reflecting
harsh economic conditions.
* Source: ABRACICLO (the Brazilian Association of Motorcycle, Moped, and
Bicycle Manufacturers)
ACTIVA
(India)
Wave
(Vietnam)
Honda Motor Co., Ltd. Annual Report 2015 12
4 Review of Operations
1 The Power of Dreams
2 Financial Highlights
3 To Our Shareholders
5 Corporate Governance
6 Financial Section
7
Investor Relations
Information
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