Honda 2015 Annual Report Download - page 12

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Japan
Total industry demand for motorcycles in Japan* was
approximately 420 thousand units in fiscal year 2015, a
decrease of approximately 12% from the previous fiscal year.
Honda’s consolidated unit sales in Japan in fiscal year
2015 totaled 199 thousand units, down 11.9% from the
previous fiscal year, despite the positive effects derived from
the launch of the TACT 50cc scooter and other models,
which was more than offset by a decline in unit sales of
other scooter models.
* Source: JAMA (Japan Automobile Manufacturers Association)
North America
Total demand for motorcycles and all-terrain vehicles (ATVs)
in the United States*, the principal market within North
America, increased around 3% from the previous year to
approximately 710 thousand units in calendar year 2014.
Honda’s consolidated unit sales in North America
increased 2.9% from the previous fiscal year to 286
thousand units in fiscal year 2015. This was mainly due to
steady sales of the GROM sports motorcycle, along with
the introduction of the CBR650F, CB300 and CBR300,
primarily in the United States.
* Source: MIC (Motorcycle Industry Council)
Europe
Total demand for motorcycles in Europe* increased around
7% from the previous year to approximately 740 thousand
units in calendar year 2014.
Honda’s consolidated unit sales in Europe increased
15.1% from the previous fiscal year to 191 thousand units
in fiscal year 2015, mostly as a result of the introduction
of the CB650F, CBR650F and full model changes of the
NC series.
* Based on Honda research. Only includes the following 10 countries: the United
Kingdom, Germany, France, Italy, Spain, Switzerland, Portugal, the Netherlands,
Belgium and Austria.
TACT
(Japan)
CBR650F
(North America)
Honda Motor Co., Ltd. Annual Report 2015 11
4 Review of Operations
1 The Power of Dreams
2 Financial Highlights
3 To Our Shareholders
5 Corporate Governance
6 Financial Section
7
Investor Relations
Information
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