DHL 2000 Annual Report Download - page 76

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68
The new Postbank
Deutsche Postbank AG and DSL Bank AG merged in May 2000 with retroac-
tive effect from January 1, 2000. Since the two banks’balance sheet struc-
tures complement one another superbly,the new Postbank can refinance
the former DSL Bank’s loans business at far more favorable rates,thus
improving the interest margin significantly.
Direct brokerage launched successfully
Since in September 2000 Postbank has been offering direct brokerage services
via its subsidiary Postbank EasyTrade.AG. It markets and sells securities
products over the internet and from call centers and selected retail outlets.
In addition,it provides a comprehensive information service on securities
transactions and capital markets.As per the end of 2000, around 250,000
customers had already opened a securities account. Postbank EasyTrade.AG
survived its baptism of fire, our own IPO: AKTIE GELB was marketed very
successfully through these channels.
Our retail outlets – a customer-focused sales netw ork
Deutsche Post and Postbank have one of the largest sales networks in
Germany. In around 13,500 retail outlets throughout the country, we serve
up to 3 million customers every single day;about three-quarters of Postbank’s
businesses is conducted over the counter in the retail outlets.The modern,
open-service outlet is the predominant variety.We serve around 70% of
our customers in these newly designed outlets at open service counters –
products from the MAIL,EXPRESS and FINANCIAL SERVICES corporate
divisions as well as from Deutsche Telekom are all available here.Our flag-
ship outlets are the 480 “Center” outlets. They were conceived as centers of
competence and,in addition to the standard range of products and services,
they provide advisory services on postal,Postbank and telecommunications
products.Then there are the 338 and 361 outlets operated by the Deutsche
Post subsidiaries Deutsche Post Service- und Vertriebsgesellschaft (DPSV)
and McPaper,respectively.Another important part of the network are the
approx.8,100 partner-operated outlets in food,paper goods and department
stores, which round off our customer-focused sales network.