DHL 2000 Annual Report Download - page 50

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42
The growth trend in the advertising industry continued unbroken in 2000.
The overall advertising market comprised a projected volume of approx.
€43.2 billion.The market for direct marketing in the narrowest sense was
worth a projected €13.3 billion (advertising mail,telemarketing, online
services). In the overall advertising market, Deutsche Post occupies the field
of distribution - the physical delivery market.Addressed mailings,direct
household advertising (unaddressed) and inserts are the typical forms of
physical communication used in direct marketing.In 2000 the distribution
sub-segment recorded a projected volume of €4.6 billion excluding the new
media.Deutsche Post has a 46.1% share of the market.
The size of the press distribution market was approx.21 billion items in
2000.Here too, improved economic conditions prompted a distinct in-
crease,particularly in the area of customer magazines,business and spe-
cialist computer publications.In this highly fragmented market the main
competitors were primarily providers of distribution services for local
newspapers. The Press Distribution business division achieved a market
share of 11%.
The competitive situation of the MAIL corporate division is largely deter-
mined by the regulatory situation. The regulatory authority’s decision to
provide customers and competitors with partial access to services,the ap-
proval of tariffs through 12.31.2002 and the existing framework for the
exclusive license determine both market and competition in Germany. Be-
yond that, the further development of the German mail market depends
on the state of the economy as a whole.
Renew ed revenue grow th in all business divisions
The MAIL corporate division increased its total revenue in 2000 by €62
million to €11.7 billion. €7.4 billion or 63% of its total revenue is gener-
ated in the area that falls under the exclusive license. The MAIL corporate
division accounted for 34.5% of group revenue, with a 21.8% share
of group revenue generated by exclusive license services.
M AIL corporate division: total revenue
in millions
11,671
1999 2000
11,733
The German advertising market*
Others
53.9 %
DP market
share 46.1%
* Distribution sub-segment
Market volume: 4.6 bn/2000
Total volume of press distribution market*
Others
89.0 %
* Germany
Market volume: 21 bn/2000
DP market
share
11.0 %