Chili's 2002 Annual Report Download - page 6

ver the past year, we have witnessed a series of unbelievable
events that have profoundly affected our nation, our economy,
and our daily lives. As Americans, we have responded with
strength and optimism, demonstrating once more the indomitable spirit that defines
our way of life. As a company, Brinker International also faced a complex and shifting
landscape following these events. We have challenged and reexamined who we are
and where we are going, and we have confirmed that, even in an uncertain environ-
ment, our long-term game plan is strategically sound and remains intact. In short,
we’ve looked at the critical issues for the journey ahead and made the decision to
stay the course.
Taking the lessons learned from almost three decades of solid success, we’ve
focused our resources to maintain Brinker’s position as an innovative and dynamic
leader in our industry. More than ever, our guests are looking for satisfying social
interaction with family and friends in a relaxed atmosphere. As the world’s premier
casual dining company, we are committed to providing that enjoyable experience
and keeping dining options lively and on-trend. The key long-term drivers of
our business – consumer lifestyles, demographics, dual-income households, the
inconvenience of cooking at home, and the ever present time crunch – remain
relevant and hold true for the foreseeable future.
Brinker’s vibrant concept portfolio is exceptionally well positioned for the growth
and development of new restaurants – today and for the long haul. We’re proud to
stake our claim to the “casual side of casual dining,” and millions of guests clearly
To Our Shareholders, Employees, and Guests
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