Chili's 2002 Annual Report Download - page 15

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Please find page 15 of the 2002 Chili's annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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On The Border’s®unbeaten combination of classic Tex-Mex favorites and Mesquite-
Fired Fajitas paired with award-winning Margaritas in a colorful, fun atmosphere
brings our guests back again and again. We’re determined to win the revolution in
the Mexican casual dining market by focusing our efforts on enhancing the overall
guest experience. Our success is based on our menu, and we’ve concentrated on
improving favorite selections by expanding our fajita offerings and create-your-own
combos. Popular choices such as Quesadillas, Enchiladas, Fajitas, and our famous
Border Sampler have been augmented by new items like Salmon Mexicano,
Blackened Chicken Salad, and Carnitas. Our To Go service continues to expand with
dedicated entrances and service as guests discover the convenience and appeal of On
The Border. On The Go.TM We’ve brought our relaxed atmosphere and bold flavors to
new locations with the opening of 12 restaurants in the past year. And we’re
refining that atmosphere by employing rich, new colors, a bolder décor, and signage
featuring our new logo. Remodeling is now complete in Dallas and will encompass
72 more stores in the next year. In addition to physical changes, our latest advertising
campaign focused on the good times and good value to be shared at On The Border.
Excitement and energy, fun and flavor are the key elements of a festive experience
with family and friends. Enjoying the best in delicious Mexican favorites and lively
ambiance puts On The Border.Off The Map.®
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