Chili's 2002 Annual Report Download - page 25

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Rockfish Seafood Grill®presents delicious and unique seafood in a warm and lively
atmosphere. Whether surrounded by the rustic pine of a mountain fly-fishing
lodge or the sleek look reminiscent of a mahogany-planked powerboat, our guests
are enthusiastic about our open kitchens, distinctive menu, creative chefs, and
knowledgeable wait staff.
Our range of menu choices keeps diners coming back for more. Favorites like
our generous Shrimp Basket, Fish Tacos, Stuffed Fish, Rock-a-Rita Margarita,
18-ounce beer schooner, and award-winning Mexican Shrimp Martini are just a few
of the reasons why. We want our visitors to experiment with all we have to offer so
we give them lots of choices – from how their selection is prepared to a range of
blackboard specials created daily by our Chef Partners for each of their respective
restaurants. Kids are encouraged to try new things with our playful View–Master
children’s menu. And our concept is finding a warm welcome wherever we go. This
past year, Rockfish opened its 12th restaurant in Texas and recently opened its
first store outside of Texas near Phoenix in Chandler, Arizona. Our management
formula continues to prove its success with the recruitment of passionate and
entrepreneurial Chef Partners for 9 more openings in the coming year. We’re also
expanding our To Go service and introducing party platters at all locations to make
the Rockfish experience one our guests can share anywhere. Teamwork is the
driving force of our success and the cornerstone of our Rock Solid culture of Respect,
Attitude, Empowerment, and Integrity. At Rockfish, our staff is inspired and
challenged to exceed customers’ expectations and believe in their own power to
contribute to the realization of our goals. Great word of mouth from satisfied guests
has spurred our achievements and proven that when you provide fun, service, energy,
and outstanding food at affordable prices, Fish Happens.
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