Chili's 2002 Annual Report Download - page 11

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With bold, unique flavors and a fun, high-energy atmosphere, Chili’s Grill & Bar®is
appealing to visitors in ever-increasing numbers. Expansion continues with more
restaurant openings than ever before and over five consecutive years of same-store
sales increases. We entered our 49th state, with record-breaking sales, in Anchorage,
Alaska, while Chili’s international representation increased to 22 countries with the
addition of venues in Qatar, Oman, and Taiwan. Our new prototypes are also
succeeding in untapped, smaller markets and high-traffic spots like airports and
regional malls, thus expanding the potential size of the Chili’s universe.
We’re building the Perfect Pepper with constant enhancement of our culinary focus
and marketing strategy. Our immediately recognizable has become the icon of
the Chili’s®brand, representing the heart and soul of the concept. And our Baby Back
Ribs jingle, given a new twist in advertising by *NSYNC and showing up unexpect-
edly in other high-profile media, is now firmly established in popular culture.
Chili’s is committed to providing our guests with new and exciting menu items
while keeping the sizzle of our Famous and Favorites such as Big Mouth Burgers,®
Baby Back Ribs, Fajitas, and the Presidente Margarita.®Convenience is another
aspect of fulfilling our goal of being the customer’s first choice in casual dining.
Chili’s To Go has become an integral part of our business, with the majority of our
locations equipped with dedicated areas and employees. If you’re on the run, we
make sure you can Get In. Get Out. Get On With Your Life.®Whether our guests enjoy
Chili’s Different,Delicious,and Distinctive food in our appealing and casual ambiance,
at home, or anywhere in between, Chili’s is always Like No Place Else.TM
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