Blizzard 2005 Annual Report Download - page 8

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page 6
ANOTHER YEAR OF SUCCESS:฀ D U R I N G ฀F I S C A L ฀ 2 0 0 5 , ฀ A C T I V I S I O N ฀R E M A I N E D ฀F O C U S E D ฀O N ฀T H R E E ฀K E Y ฀I N I T I A T I V E S —B U I L D I N G ฀A N D ฀฀
A N N U A L I Z I N G ฀O U R ฀G A M E ฀F R A N C H I S E S , ฀ S T R E N G T H E N I N G ฀O U R ฀G L O B A L ฀M A R K E T ฀P O S I T I O N ฀A N D ฀I N C R E A S I N G ฀T H E ฀B R E A D T H ฀A N D ฀Q U A L I T Y ฀
O F ฀O U R ฀D E V E L O P M E N T ฀C A P A B I L I T I E S .
TH I S ฀Y E A R , ฀ W E ฀S U C C E S S F U L L Y ฀E X E C U T E D ฀O U R ฀F R A N C H I S E ฀B U I L D I N G ฀S T R A T E G Y , ฀ W H I C H ฀R E S U L T E D ฀I N ฀T H E ฀R E L E A S E ฀O F ฀M O R E ฀T H A N ฀
1 0 ฀ O N E -M I L L I O N ฀U N I T ฀S E L L I N G ฀T I T L E S . ฀ F O U R ฀O F ฀T H E S E ฀T I T L E S ฀S O L D ฀I N ฀E X C E S S ฀O F ฀T W O ฀M I L L I O N ฀U N I T S . ฀ W E฀B E L I E V E ฀O P E R A T I N G ฀
M A R G I N ฀E X P A N S I O N ฀I S ฀B E S T ฀A C C O M P L I S H E D ฀T H R O U G H ฀I N C R E A S I N G ฀T H E ฀N U M B E R ฀O F ฀M U L T I -M I L L I O N ฀U N I T ฀T I T L E S ฀W E ฀R E L E A S E ฀E A C H ฀
Y E A R ฀A N D ฀G R O W I N G ฀T H E ฀R E V E N U E S ฀D E R I V E D ฀F R O M ฀E A C H ฀T I T L E . ฀ D U R I N G ฀F I S C A L ฀Y E A R ฀ 2 0 0 6 , ฀ W E ฀W I L L ฀C O N T I N U E ฀O U R ฀B R A N D ฀
B U I L D I N G ฀F O C U S ฀B Y ฀I N T R O D U C I N G ฀N E W ฀G A M E S ฀B A S E D ฀O N ฀O U R ฀T O P -S E L L I N G , ฀ P R O V E N ฀F R A N C H I S E S .
IN฀A D D I T I O N ฀T O ฀A N N U A L I Z I N G ฀O U R ฀P R O V E N ฀B R A N D S , ฀ W E ฀W I L L ฀C O N T I N U E ฀T O ฀I N V E S T ฀C A R E F U L L Y ฀I N ฀A฀F E W ฀N E W ฀W H O L L Y ฀O W N E D ฀฀
I N T E L L E C T U A L ฀P R O P E R T I E S . ฀ O U R ฀T R A C K ฀R E C O R D ฀I N ฀T H I S ฀A R E A ฀H A S ฀B E E N ฀V E R Y ฀E N C O U R A G I N G . ฀ F O R ฀T H E ฀P A S T ฀T W O ฀Y E A R S , ฀ W E ฀
I N T R O D U C E D ฀T H E ฀M O S T ฀S U C C E S S F U L ฀N E W ฀V I D E O ฀G A M E ฀B R A N D S —True Crime: Streets of L.A.฀A N D ฀Call of Duty: Finest Hour. ฀ W E฀W I L L ฀฀
C O N T I N U E ฀T O ฀I D E N T I F Y ฀A N D ฀C R E A T E ฀N E W ฀P O T E N T I A L ฀F R A N C H I S E S ฀A N D ฀P L A N ฀T O ฀I N T R O D U C E ฀N E W ฀F R A N C H I S E S ฀I N ฀F I S C A L ฀ 2 0 0 6 .
IN฀F I S C A L ฀ 2 0 0 5 , ฀ I N T E R N A T I O N A L ฀P U B L I S H I N G ฀R E V E N U E S ฀I N C R E A S E D ฀ 7 2 % ฀ T O ฀A฀R E C O R D ฀ $ 3 7 6 ฀ M I L L I O N . ฀ N E X T ฀F I S C A L ฀Y E A R , ฀ W E ฀
W I L L ฀F O C U S ฀O N ฀I M P R O V I N G ฀O U R ฀O P E R A T I N G ฀M A R G I N , ฀ E X P A N D I N G ฀I N T O ฀A D D I T I O N A L ฀ E U R O P E A N ฀M A R K E T S ฀A N D ฀I N C R E A S I N G ฀O U R ฀
D I R E C T ฀S E L L I N G ฀E F F O R T S ฀I N ฀F I V E ฀N E W ฀C O U N T R I E S — A U S T R I A , ฀ D E N M A R K , ฀ N O R W A Y , ฀ P O R T U G A L ฀A N D ฀ S W I T Z E R L A N D .
Activision, Inc. — 2005 Annual Report
’01 ’02 ’ 0 3 ’0 4 ’ 0 5
$ 4 0
$ 81 $ 95
$110
$
185 million
operating income