Blizzard 2005 Annual Report Download - page 73

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Distribution฀refers฀to฀our฀operations฀in฀the฀UK,฀the฀Netherlands฀and฀Germany฀that฀provide฀logistical฀and฀sales฀services฀to฀third-party฀publishers฀of฀interactive฀entertainment฀
software,฀our฀own฀publishing฀operations฀and฀manufacturers฀of฀interactive฀entertainment฀hardware.
Resources฀are฀allocated฀to฀each฀of฀these฀segments฀using฀information฀on฀their฀respective฀net฀revenues฀and฀operating฀profits฀before฀interest฀and฀taxes.
The฀accounting฀policies฀of฀these฀segments฀are฀the฀same฀ as฀those฀described฀in฀the฀ Summary฀of฀ Significant฀ Accounting฀ Policies.฀Transactions฀between฀ segments฀ are฀
eliminated฀in฀consolidation.
Information฀on฀the฀reportable฀segments฀for฀the฀three฀years฀ended฀March฀31,฀2005฀is฀as฀follows฀(amounts฀in฀thousands):
Year ended March 31, 2005 Publishing Distribution Total
Total฀segment฀revenues $ 1,072,729 $ 333,128 $ 1,405,857
Revenue฀from฀sales฀between฀segments (111,676) 111,676 —
Revenues฀from฀external฀customers $ 961,053 $ 444,804 $ 1,405,857
Operating฀income $ 160,826 $ 23,745 $ 184,571
Total฀assets $ 1,174,910 $ 132,053 $ 1,306,963
Year ended March 31, 2004 Publishing Distribution Total
Total฀segment฀revenues $ 665,732 $ 281,924 $ 947,656
Revenue฀from฀sales฀between฀segments (67,859) 67,859 —
Revenues฀from฀external฀customers $ 597,873 $ 349,783 $ 947,656
Operating฀income $ 93,223 $ 16,594 $ 109,817
Total฀assets $ 859,874 $ 108,943 $ 968,817
Year ended March 31, 2003 Publishing Distribution Total
Total฀segment฀revenues $ 615,975 $ 248,141 $ 864,116
Revenue฀from฀sales฀between฀segments (57,462) 57,462 —
Revenues฀from฀external฀customers $ 558,513 $ 305,603 $ 864,116
Operating฀income $ 79,139 $ 15,708 $ 94,847
Total฀assets $ 619,132 $ 85,684 $ 704,816
page 72
Activision, Inc. — 2005 Annual Report
Notes to Consolidated Financial Statements