Blizzard 2005 Annual Report Download - page 74

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Geographic฀information฀is฀based฀on฀the฀location฀of฀the฀selling฀entity.฀Revenues฀from฀external฀customers฀by฀geographic฀region฀were฀as฀follows฀(amounts฀in฀thousands):
Year ended March 31, 2005 2004 2003
North฀America $ 696,325 $446,812 $432,261
Europe 675,074 479,224 413,125
Other 34,458 21,620 18,730
Total $ 1,405,857 $947,656 $864,116
Revenues฀by฀platform฀were฀as฀follows฀(amounts฀in฀thousands):
Year ended March 31, 2005 2004 2003
Console $ 970,399 $732,220 $674,621
Hand-held 161,977 43,306 64,069
PC 273,481 172,130 125,426
Total $ 1,405,857 $947,656 $864,116
A฀significant฀portion฀of฀our฀revenues฀is฀derived฀from฀products฀based฀on฀a฀relatively฀small฀number฀of฀popular฀brands฀each฀year.฀In฀fiscal฀2005,฀37%฀of฀our฀consolidated฀net฀
revenues฀(48%฀of฀worldwide฀publishing฀net฀revenues)฀was฀derived฀from฀three฀brands,฀which฀accounted฀for฀16%,฀11%฀and฀10%,฀respectively,฀of฀consolidated฀net฀revenues฀
(21%,฀14%฀and฀13%,฀respectively,฀of฀worldwide฀publishing฀net฀revenues).฀In฀fiscal฀2004,฀35%฀of฀our฀consolidated฀net฀revenues฀(49%฀of฀worldwide฀publishing฀net฀revenues)฀
was฀ derived฀from฀ three฀ brands,฀which฀accounted฀for฀17%,฀ 14%฀and฀ 4%,฀respectively,฀of฀ consolidated฀net฀revenues฀(24%,฀ 20%฀ and฀5%,฀ respectively,฀of฀worldwide฀
publishing฀net฀revenues).฀In฀fiscal฀2003,฀38%฀of฀our฀consolidated฀net฀revenues฀(52%฀of฀worldwide฀publishing฀net฀revenues)฀was฀derived฀from฀two฀brands,฀one฀of฀which฀
accounted฀for฀20%฀and฀the฀other฀of฀which฀accounted฀for฀18%฀of฀consolidated฀net฀revenues฀(27%฀and฀25%,฀respectively,฀of฀worldwide฀publishing฀net฀revenues).
page 73
Activision, Inc. — 2005 Annual Report