Blizzard 2005 Annual Report Download - page 29

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North America Publishing Net Revenues
(In thousands)
March 31, 2005
% of Consolidated
Net Revenues March 31, 2004
% of Consolidated
Net Revenues Increase/(Decrease) Percent Change
$696,325 50% $446,812 47% $249,513 56%
North฀America฀publishing฀net฀revenues฀increased฀56%฀from฀$446.8฀million฀for฀the฀year฀ended฀March฀31,฀2004,฀to฀$696.3฀million฀for฀the฀year฀ended฀March฀31,฀2005.฀The฀
increase฀reflects฀the฀strong฀performance฀of฀our฀fiscal฀2005฀slate฀of฀titles,฀strong฀catalog฀sales฀from฀a฀number฀of฀our฀franchises฀and฀a฀significant฀increase฀in฀our฀hand-held฀
platform฀presence.
International Publishing Net Revenues
(In thousands)
March 31, 2005
% of Consolidated
Net Revenues March 31, 2004
% of Consolidated
Net Revenues Increase/(Decrease) Percent Change
$376,404 26% $218,920 23% $157,484 72%
International฀ publishing฀net฀revenues฀ increased฀by฀72%฀from฀ $218.9฀million฀for฀ the฀ year฀ ended฀ March฀ 31,฀ 2004฀to฀$376.4฀ million฀ for฀the฀ year฀ended฀March฀ 31,฀2005.฀
International฀publishing฀also฀saw฀strong฀results฀from฀our฀2005฀titles,฀as฀well฀as฀strong฀fourth฀quarter฀performance฀in฀our฀LucasArts฀affiliate฀business.฀In฀addition,฀we฀had฀
strong฀catalog฀sales฀from฀a฀number฀of฀our฀franchises,฀including฀Spider-Man,฀Call฀of฀Duty,฀Tony฀Hawk,฀and฀True฀Crime.฀There฀also฀was฀a฀positive฀strengthening฀of฀the฀EUR฀and฀
the฀GBP฀in฀relation฀to฀the฀U.S.฀dollar฀of฀approximately฀$29.0฀million.฀Excluding฀the฀impact฀of฀changing฀foreign฀currency฀rates,฀our฀international฀publishing฀net฀revenues฀
increased฀59%฀year-over-year.฀In฀the฀coming฀year,฀we฀will฀continue฀to฀focus฀on฀expanding฀our฀international฀publishing฀capabilities.฀In฀fiscal฀2006,฀we฀expect฀to฀increase฀
our฀direct-selling฀efforts฀in฀five฀countries฀and฀materially฀expand฀our฀international฀marketing฀efforts.
page 27
Activision, Inc. — 2005 Annual Report