Blizzard 2005 Annual Report Download - page 39

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Publishing Net Revenues by Product Line
Publishing฀net฀revenues฀increased฀8%฀from฀$616.0฀million฀for฀the฀year฀ended฀March฀31,฀2003฀to฀$665.7฀million฀for฀the฀year฀ended฀March฀31,฀2004.฀The฀following฀table฀
details฀our฀publishing฀net฀revenues฀by฀platform฀and฀as฀a฀percentage฀of฀total฀publishing฀net฀revenues฀for฀the฀years฀ended฀March฀31,฀2004฀and฀2003฀(in฀thousands):
Publishing Net Revenues
Year Ended
March 31, 2004
% of Publishing
Net Revs
Year Ended
March 31, 2003
% of Publishing
Net Revs
Increase/
(Decrease)
Percent
Change
PC $132,369 20% $ 99,893 16% $ 32,476 33%
Console
฀ Sony฀PlayStation฀2 289,048 43% 260,307 42% 28,741 11%
฀ Microsoft฀Xbox 145,111 22% 75,329 12% 69,782 93%
฀ Nintendo฀GameCube 52,909 8% 74,694 12% (21,785) (29%)
฀ PlayStation 20,843 3% 52,722 9% (31,879) (60%)
฀ Other 507 —% 3,064 1% (2,557) (83%)
Total฀console 508,418 76% 466,116 76% 42,302 9%
Hand-held
฀ Game฀Boy฀Advance 24,621 4% 44,060 7% (19,439) (44%)
฀ Game฀Boy฀Color 324 —% 5,906 1% (5,582) (95%)
Total฀hand-held 24,945 4% 49,966 8% (25,021) (50%)
Total฀publishing฀net฀revenues $665,732 100% $ 615,975 100% $ 49,757 8%
Personal Computer Net Revenues
(In thousands)
March 31, 2004
% of Publishing
Net Revenues March 31, 2003
% of Publishing
Net Revenues Increase/(Decrease) Percent Change
$132,369 20% $99,893 16% $32,476 33%
Net฀revenues฀from฀sales฀of฀titles฀for฀the฀PC฀increased฀33%฀from฀$99.9฀million฀for฀the฀year฀ended฀March฀31,฀2003฀to฀$132.4฀million฀for฀the฀year฀ended฀March฀31,฀2004.฀
Though฀the฀number฀of฀premium฀PC฀titles฀released฀in฀fiscal฀2004฀remained฀relatively฀consistent฀with฀fiscal฀2003,฀certain฀of฀our฀fiscal฀2004฀releases,฀
Call of Duty, Empires: Dawn
of the Modern World
฀and,฀in฀select฀European฀markets,฀
Jedi Knight: Jedi Academy,
฀performed฀very฀well฀in฀both฀the฀North฀America฀and฀international฀markets.฀According฀to฀NPD฀Group,฀
a฀third-party฀sales฀tracking฀agency,฀Call of Duty฀was฀the฀number฀one฀selling฀PC฀title฀in฀North฀America฀during฀the฀quarter฀of฀its฀release,฀our฀third฀quarter฀of฀fiscal฀2004.
Sony PlayStation 2 Net Revenues
(In thousands)
March 31, 2004
% of Publishing
Net Revenues March 31, 2003
% of Publishing
Net Revenues Increase/(Decrease) Percent Change
$289,048 43% $260,307 42% $28,741 11%
Net฀revenues฀from฀sales฀of฀titles฀for฀the฀PS2฀increased฀11%฀from฀$260.3฀million฀for฀the฀year฀ended฀March฀31,฀2003฀to฀$289.0฀million฀for฀the฀year฀ended฀March฀31,฀2004.฀
Though฀the฀number฀of฀new฀PS2฀titles฀reduced฀in฀fiscal฀2004฀to฀10฀from฀13฀in฀fiscal฀2003,฀we฀were฀able฀to฀increase฀our฀PS2฀sales฀in฀both฀the฀North฀America฀and฀international฀
page 37
Activision, Inc. — 2005 Annual Report