Airtran 2000 Annual Report Download - page 15

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Please find page 15 of the 2000 Airtran annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Virtual dominance
In the airline industry, Internet sales are the most profitable method of distribution, and
AirTran Airways continued to outpace the rest of the industry in online sales, for both
rates of growth and as a percentage of sales. Online prowess is another example of
the Company’s advantageous position going forward.
2
0
0
0
31.5%
Share of Sales Online
1
9
9
9
1
9
9
8
5%
15.25%