Aflac 2013 Annual Report Download - page 27

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Jay Wink, a health care consultant with a
specialty in voluntary benefits at Trion Group, a
Marsh & McLennan Agency LLC in Greensboro,
North Carolina, works closely with Aflac to help
tailor products help fill the gaps in their clients’
core benefit packages. About his firm’s choice
to oer Aflac insurance, he says, “Aflac’s brand
provides credibility with the employees, which
improves interest and acceptance. What has
been most valuable to us is on site enrollment
support. Aflac has worked with our clients
to create a coordinated enrollment eort,
communicating Aflac products, the client’s core
benefits package and electronic enrollment
tools. This additional communication support is
what our clients have valued the most. I can’t
leave out the written marketing material and
the microsite, the material is clever, built upon
the Aflac Duck!”
We are creating products
that respond to, and
anticipate, the needs
of consumers and
businesses, particularly
in the current health
care environment.
In this endeavor, we are continually working to enhance our sales
capabilities, both through our traditional sales force and brokers who
operate in local, regional and national markets. At the end of 2013, our
extensive distribution network was made up of more than 76,300 licensed
sales associates and brokers who sell our products.
In 2013, we initiated a pilot for a proprietary exchange in three states as a
means to help solidify our leading position with small businesses that are our
core market and provide them with access to richer medical benefit options.
Following our assessment of the pilot program, which runs through early
2014, we will determine the best course of action for rolling out our exchange
through the rest of the United States. We believe this proprietary exchange will
prove beneficial to our career sales agents and small business owners alike.
Additionally, we are continuing to work with brokers on a local, regional and
national basis to give us better access to the larger-case market. And as
we work at enhancing relationships with larger brokers, we will also pursue
opportunities to have our products on their private exchanges.
As consumers’ preferences change with respect to how and where they
want to buy insurance, we will enhance our distribution opportunities to
maintain our leadership position and provide more solutions to help protect
consumers from the financial strain of medical health events.
AFLAC INCORPORATED 2013 YEAR IN REVIEW – AFLAC U.S. 25