Aflac 2013 Annual Report Download - page 26

In 2013, we sought to develop creative solutions to address the challenges our
customers face by introducing four redesigned plans including new hospital plans
on both an individual and group basis. For instance, the individual hospital plan
now includes higher hospital confinement benefits along with new benefits for
emergency room visits and physician visits. This plan is designed to provide flexible
options for consumers as they deal with new coverage plans that have emerged
with the implementation of the ACA.
With respect to product revisions, we also introduced a completely redesigned
group short-term disability product with enhanced benefit options. Additionally,
our new critical illness plan includes lump-sum benefits for cancer with an
additional option for compatibility with health savings accounts.
We are creating products that respond to, and anticipate, the needs of consumers
and businesses, particularly in the current health care environment. With change
comes opportunity, and in the dynamic health care environment, we are positioning
Aflac to provide solutions for consumers and employers while leveraging the Aflac
brand to enhance our opportunities for growth.
SPREADING OUR WINGS TO REACH MORE CONSUMERS
We believe sales will benefit from our multi-faceted approach to distribution.
Our goal is to be where consumers want to purchase our products.
Jason Roberts, an independent sales
agent representing Aflac, from Dallas,
Texas, has been an Aflac agent for
three-and-a-half years. He became an
Aflac agent because of his admiration
for those who represent the very
essence of what Aflac is all about. He
says, “Aflac’s commitment to customer
service, professionalism and its high
level of integrity, all make for a company
that stands above all others. I have a
deep respect for those employees and
departments that have made my job so
much easier!”
24 AFLAC INCORPORATED 2013 YEAR IN REVIEW – AFLAC U.S.