Xcel Energy 2008 Annual Report Download - page 10

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Responsible By Nature™
We feature employee profiles in this report and
the accompanying DVD because the people
of Xcel Energy embody the company’s
responsibilities. Our line crews, for example,
illustrate their commitment to customers every
time they are called to repair damage after a
storm and work around the clock in all weather
conditions. The employees who diligently work
behind the scenes on regulatory filings, accounting
ledgers or legislative reports are just as focused
on our commitments.
Throughout 2008, an employee-driven effort
called the Performance Excellence Program (PEP)
took a comprehensive look at how Xcel Energy
operates—finding efficiencies and ways to reduce
costs and increase productivity. The PEP effort,
which continues this year, is another example
of Xcel Energy employees focusing on making
Xcel Energy the best utility it can be.
Our employees and retirees also care about our
communities. Even in a tough economy, they
pledged more than $2.6 million to support local
United Way efforts. Xcel Energy matches those
pledges dollar for dollar, giving more than
$5.2 million to United Way in our latest effort.
Our employees also are excellent volunteers,
donating their time and talents to a wide range
of organizations.
In addition, Xcel Energy supports the community
through Xcel Energy Foundation grants, in-kind
donations to nonprofit organizations and matching
gifts. Those contributions, combined with our
environmental leadership, enabled us to make
the Dow Jones Sustainability Index (DJSI)
for North America for the third year in a row.
Companies listed on the DJSI are considered to
be best in class in economic, environmental and
social performance.
Moving forward
Looking to the future, we will continue to meet
customer needs and grow our businesses through
environmental leadership, while delivering on
our financial objectives. Our commitments won’t
change. At the same time, we will closely monitor
economic conditions, remaining flexible and ready
to act on any opportunity or challenge. In today’s
economic environment, it’s important to maintain
a strong balance sheet, and we will do that. Those
efforts will enable us to stay strong and continue
to build value for you. As always, we appreciate
your trust and support.
Finally, we would like to thank three members
of our board of directors who are leaving
the board this year. Douglas Leatherdale,
Roger Hemminghaus and A. Barry Hirschfeld
have served us well for many years. We
sincerely appreciate their valuable contributions
and wish them well.
Sincerely,
Richard C. Kelly
Chairman, President and CEO
Responsible By Nature™We invite you to view Responsible By Nature™, a DVD that features Xcel Energy
employees who are committed to their customers, their communities and the
environment. The DVD also includes profiles of Chairman, President and CEO
Dick Kelly and Executive Vice President and CFO Ben Fowke.