Visa 2007 Annual Report Download - page 12

Table of Contents
Our Strategy
We seek revenue and profit growth by expanding our core payments business in new and established geographies and market segments, as well as by
broadening our processing capabilities and value-added service offerings for payments and related opportunities. The key components of our strategy include:
Expand Our Network
We intend to continue to expand the size of our payments network in order to drive the issuance, acceptance and usage of our products globally. We
intend to do this in several ways including:
• Expand existing and build new relationships with financial institution customers. We will continue to use an integrated product strategy to
increase our share of business with our existing financial institution customers and to build relationships with new customers. We believe that
delivering world class service reinforces the value that Visa brings to our customers' payments businesses and increases the issuance, acceptance
and usage of our products. Our customer-driven service model includes integrated global account services coupled with local account support
staff in each region in which we operate. We provide marketing, processing, risk and other consultative services, which enhance our customers'
business and support delivery of new Visa products and services.
• Enhance the value of our products for merchants and cardholders. We continually enhance our products and services to meet the evolving needs
of merchants and cardholders. Merchants are important to the growth of our business, and we seek to increase the value we bring to them in order
to increase merchant acceptance and preference for Visa. We also seek to grow our network by encouraging active cardholder preference for Visa
through continual improvement of the convenience, value and security of our products. By focusing on expanding the number of merchants and
cardholders in our network, we increase the value we provide to our financial institution customers.
Expand into New and High Growth Geographies and Market Segments
We will continue to globalize our product and service offerings and to expand acceptance of our core products in key geographies and market segments.
• Expand our presence in new geographies. As the largest retail electronic payments network, we are uniquely positioned to expand our global
processing platform and the acceptance of our products and services in targeted geographies. We believe there is a significant opportunity to
expand the usage of our products and services in high growth geographies in which we currently have a presence, such as AP, LAC and CEMEA.
We intend to seek to expand the number of countries in which we provide value-added services, including risk management, debit issuer
processing, loyalty services, dispute management and value-added information services.
• Continue penetrating new consumer and merchant segments. We will continue to target and penetrate new consumer and merchant segments
across all of our geographic markets, including the United States. We have introduced a full suite of product platforms and value-added services,
which enable our customers to drive Visa products to the fast growing mass-market debit, affluent and small business segments. We will also
continue to expand Visa acceptance in merchant segments that have traditionally not accepted electronic payments, such as quick-service
restaurants and bill payment merchants.
Develop and Offer Innovative Products and Services
We will continue to provide new products and services and increase the functionality, utility and cost effectiveness of our existing products and
services. VisaNet provides flexibility to quickly customize current offerings and rapidly develop, deploy and drive adoption of new products and services.
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