Snapple 2009 Annual Report Download - page 3

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TO OUR STOCKHOLDERS:
At Dr Pepper Snapple Group, we are executing
on the priorities we established more than two
years ago to grow our vibrant business with flavor.
Our strategy is working. In 2009, our first full
year as a stand-alone company, we grew volume
and dollar share in carbonated soft drinks (CSDs)
and juices in the U.S., Canada and Mexico amid
a challenging economic environment. We also
delivered solid top- and bottom-line results while
strengthening our internal capabilities. This
is allowing us to take advantage of the growth
prospects that exist for our flavor portfolio.
Our priorities are simple. 1) Build and enhance
our leading brands. 2) Pursue profitable
channels, packages and categories. 3) Leverage
our integrated business model. 4) Strengthen
our route to market. 5) Improve our operating
efficiency. We made steady progress
against these priorities in 2009
and achieved the following:
• Outperformed the U.S. CSD
category in volume growth
by a margin of nearly
7 percentage points
• Became the only major
beverage company to grow
U.S. CSD dollar share in
each of the last five years
• Declared our first-ever
dividend and announced a
share repurchase program
• Reached an agreement
to expand availability of
Dr Pepper to all McDonald’s®
restaurants in the U.S.
• Completed the biggest makeover
of Snapple in its 37-year history
• Achieved national distribution
for Crush in the U.S.
• Added more than 200 new routes
in Mexico
• Increased volume and market
share of Dr Pepper in Canada
lettertostockholders
“Dr Pepper Snapple was the
only major beverage company
to increase its share of the
liquid refreshment beverages
category in 2009.”
– CHAIRMAN OF THE BOARD WAYNE SANDERS
AND PRESIDENT & CEO LARRY YOUNG