Snapple 2009 Annual Report Download - page 12

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5
33
Average Top Region
3
5
GO AL = 5
Average Top State
11
26
GO AL = 20
®
®®
Average Top State
Average Top State
62
238
GO AL =10 0
GO AL = 20
Fostering Awareness at the Fountain
The fountain is one of our most effective
sampling vehicles and a key driver for
bottle and can sales, so we’re pleased
to have gained better visibility at quick-
service restaurants. Dr Pepper, which was
available in approximately 60 percent of
U.S. McDonald's restaurants in 2008, began
rolling out to all U.S. restaurants in 2009.
Our goal is to complete installations in 2010.
Diet Dr Pepper, which was available at just
25 percent of U.S. McDonald’s restaurants,
is now offered as a regional option.
At Jack in the Box®, where Dr Pepper is
already on all of its U.S. fountains, Diet
Dr Pepper installations began in 2009 and
will be completed at most U.S. restaurants
this year. Both wins are driving greater
awareness for our brands, particularly in
coastal markets, aiding our ability to increase
per-capita consumption.
DR PEPPER SNAPPLE GROUP 2009 ANNUAL REPORT
10
Each year we provide new sampling occasions to
consumers through the addition of incremental fountain
valves in restaurants across the United States.
GR OWT H I N F OUN TAIN INS TALLAT ION S
+7%
vs. 2008
+12%
vs. 2008
OU R B RAN DS HAVE SIG NIF ICA NT GRO WTH OP PORTUN ITIES
8-oz. servings per capita per year in the U.S.
distribution and availability