Snapple 2009 Annual Report Download - page 11

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PL ANN ED NET IN CRE ASE IN
CO LD- DRI NK EQU IPM ENT
Opportunity
to generate
more serving
occasions over
5 years
81K
Winning in Single Serve is our strategy to sustain and grow
our high-margin immediate consumption business with the
addition of 35,000 incremental coolers and venders per year.
116K
186K
’08 ’09 ’10 ’11 ’12 ’13
10K
46K
151K
36K 35K 35K 35K 35K
Winning in Single Serve
Our strategy to sustain and grow our
high-margin immediate consumption
business reaped great benefits in 2009
with the placement of nearly 36,000
incremental coolers and venders at local
and national accounts. That’s more than
three-and-a-half times the number we
placed in 2008. Now more than a year
into our Winning in Single Serve initiative,
we’re on target with our five-year cold-drink
equipment placement objectives.
Brands That Matter Across
Retail Channels
In 2009 we saw volume growth in every
measured CSD channel, and we were the
only national beverage company to grow
both volume and share in the convenience,
drug and grocery channels. Our customer-
centric focus with our retail partners earned
DPS Progressive Grocer’s Best in Class
Category Captain award for soft drinks for
the fourth time in five years. We also took
home the 7-Eleven Franchisee Vendor of the
Year award. Other convenience wins in 2009
included new distribution for single-serve
and take-home packages at leading
convenience chains.
In the dollar channel, we secured new
availability for our Core 4 brands, expanded
our presence in the juice aisle with increased
distribution of Mott’s, Hawaiian Punch and
Yoo-Hoo, and gained cold-drink availability
for Snapple. These wins are just a few
examples of how our flavor story has helped
alter the traditionally exclusive beverage
agreements by which many value outlets
operate and has opened the door for further
penetration in this growth area.
Going forward, we’ll target new availability
and build consumer preference for our
flavors with the help of accelerated marketing
efforts and increased investments in key
Hispanic markets.
9
distributionandavailability
distribution and availability