Snapple 2009 Annual Report Download - page 22

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We were incorporated in Delaware on October 24, 2007. Prior to separation, Dr Pepper Snapple Group, Inc. did
not have any operations. Refer to Note 3 of the Notes to our Audited Consolidated Financial Statements for further
information.
Products and Distribution
We are a leading integrated brand owner, manufacturer and distributor of non-alcoholic beverages in the
United States, Mexico and Canada and we also distribute our products in the Caribbean. In 2009, 90% of our net
sales were generated in the United States, 4% in Canada and 6% in Mexico and the Caribbean. We sold 1.6 billion
equivalent 288 fluid ounce cases in 2009. The following table provides highlights about our key brands:
CSDs
• #1 in its flavor category and #2 overall flavored CSD in the United States
• Distinguished by its unique blend of 23 flavors and loyal consumer following
• Flavors include regular, diet and cherry
• Oldest major soft drink in the United States, introduced in 1885
OUR CORE 4BRANDS
• #1 orange CSD in the United States
• Flavors include orange, diet and other fruits
• Licensed to us as a CSD by the Sunkist Growers Association since 1986
• #2 lemon-lime CSD in the United States
• Flavors include regular, diet and cherry antioxidant
• The original “Un-Cola,” created in 1929
• #1 root beer in the United States
• Flavors include regular, diet and cream soda
• A classic all-American beverage first sold at a veteran’s parade in 1919
• #1 ginger ale in the United States and Canada
• Brand includes club soda, tonic, green tea ginger ale and other mixers
• Created in Toronto, Canada in 1904 and introduced in the United States in 1919
OTHER CSD BRANDS
• #2 orange CSD in the United States
• Flavors include orange, diet and other fruits
• Brand began as the all-natural orange flavor drink in 1906
2