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ANNUAL REPORT 2007
5
Attaining even higher targets
We forecast that customer needs will diversify more and
more and that competition in the transition to color and in
solutions marketing will intensify. With the market envi-
ronment changing so much, the Ricoh Group understands
that in order to continue to grow and develop, it is essential
to strengthen our corporate competitiveness by "creating
new values for the customers" and "improving manage-
ment efficiency".
To create customer value, in addition to increasing the
implementation of "customer satisfaction management,"
which aggressively seeks new value, Ricoh is pursuing
three core values of "simplifying knowledge creation,"
"creating solutions that fit," and "harmonizing with the
environment." In other words, Ricoh will strive even more
to enhance the ease of use of Ricoh products and services,
support the knowledge creation activities of our business
customers and provide environmentally sustainable prod-
ucts and services.
In addition, we continue to pursue high-efficiency man-
agement in order to increase profitability. Besides struc-
tural reform aimed at making Ricoh work processes more
efficient and raising the profitability of each Ricoh busi-
ness, Ricoh is increasing management efficiency by even
more carefly selecting businesses and focusing on those.
Moreover, Ricoh is further strengthening the business
base, harvesting the fruits of ongoing advanced investment
already made and linking these to profits.
Thus, by taking the profits created this way and aggres-
sively directing them into investments in growth areas and
in technology strengthening, Ricoh is working to expand
sales and profits and further increase corporate value.
Based on its group vision "Winners in the 21st Century,"
the Ricoh Group seeks to earn a high level of trust by
continuing to provide customer value that contributes to
knowledge creation and to greater productivity of "custom-
ers working any time, anywhere." Ricoh will continue to
press forward with its businesses as a corporation growing
and developing by making its relationships of trust with all
its stakeholders even stronger and by earning the support
of society as a whole.
Change in top management
Since Masamitsu Sakurai became president in 1996, Ricoh
has worked to advance the evolution of office equipment
in the information society and to increase corporate value
through the aggressive development of global businesses.
To attain perpetual value creation that starts with the cus-
tomer and is based on high-level technology, and to grow
as a global corporation, Ricoh will take the next steps with
new leadership.
On April 1, 2007, Shiro Kondo became a representative
director and president and CEO, and Masamitsu Saku-
rai became a representative director and chairman of the
board. We appreciate this opportunity to report to all our
shareholders and customers.
June, 2007