Ricoh 2007 Annual Report Download - page 5

ANNUAL REPORT 2007
4
T o O u r S h a r e h o l d e r s a n d C u s t o m e r s
Highlights
Business Strategy
Corporate Governance
CSR
Environmental Management
Brand Communications To Our Shareholders and
Customers
Financial Section
its major strategy "of expanding the revenue and earnings
framework by the realization of TDV," and business has
been executed accordingly.
In the 15th mid-term Plan, there are no changes in the di-
rection of this strategy and business structure reform, but
efforts were made to expand corporate value by even more
seeing from the customers’ perspective and continuing to
provide value that meets their expectations.
In the Offi ce Solutions segment, Ricoh recognizes that it
can meet further needs of a greater number of customers
and establish a solid business foundation by fully utiliz-
ing all the Ricoh Group's capacities and strengths – a full
lineup of products, sales and service customer contacts,
the ability to provide solutions, global operations, and im-
age processing and image processing fusion technologies.
Ricoh designates "printing" as an area within the Offi ce
Solution segment that has particular growth opportunities
and concentrates management resources on the most criti-
cal areas.
In the Industrial Products business too, management re-
sources are being concentrated on business with prospects
for growth. Also, in both Offi ce Solutions and Industri-
al Products, Ricoh is working to expand its business in
emerging markets.
In order to attain customer value and raise its profi tabil-
ity in each business, differentiation through technology is
critical, so Ricoh continues to aggressively strengthen its
technologies.
As for the results of fi scal 2007, Ricoh continued to intro-
duce new color MFPs and color laser printers in Japan and
overseas, and the product lineup was further fi lled out.
For the high-end production printing market, in addi-
tion to further strengthening its products, Ricoh forged
an agreement with IBM Corporation to establish InfoPrint
Solutions Company, a joint venture, to expand its business
in that market.
In the low-end business printer market, Ricoh is creating
a new color market by introducing new products such as
color laser printers and GELJET printers that further ad-
vance Ricoh's unique GELJET technology.
In the development of printing solutions, Ricoh has been
increasing its accounts through total cost of ownership
(TCO) solutions that combine copiers and printers, and
through the high marks it receives for its worldwide sup-
port and service organization. While developing document
solutions to improve workfl ow, Ricoh is also strengthen-
ing support and solution sales organizations at its Japa-
nese, American, and European technology centers, which
provide software linking digital copiers with operating
systems and which support the proposal and introduction
of use environments optimized for them.
In Industrial Products, management resources are being
concentrated on businesses with prospects for growth,
such as expansion of sales, design and development bases
for semiconductor business in Asia.
Furthermore, Ricoh continued to strengthen its profi t
foundation in order to realize growth strategies in the fi s-
cal year.
In sales and service, Ricoh further strengthened its domes-
tic and overseas sales and service networks, for example
by acquiring the European operations of Danka Business
Systems PLC for offi ce equipment sales and services.
As for research and development, Ricoh is improving ef-
fi ciency in this area by strengthening the cross-functional
(inter-departmental) development structure at its Ricoh
Technology Center, where design and development func-
tions are concentrated.