Ricoh 2007 Annual Report Download - page 13

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ANNUAL REPORT 2007
12
Highlights
Business Strategy
Corporate Governance
CSR
Environmental Management
Brand Communications To Our Shareholders and
Customers
Financial Section
Heating roller
Fixing belt
Pressure roller
B5 paper
Heating roller
Ferrite roller
Line of magnetic force
A5 paper
Fixing roller
IH coil
IH coil
Paper
Magnetic field
control board
O f f i c e S e g m e n t
  G r o w t h S t r a t e g y
QSU (quick start up) is a unique Ricoh technology
developed to save energy that enables starting up
quickly from Power Save mode. The "Afi cio MP
C4500/C3500" series incor-
porates "color QSU" technol-
ogy that uses Induction Heat-
ing (IH) fusing. Compared to
previous models, it provides
superior energy saving per-
formance by greatly short-
ening the recovery time and
reduces total energy costs
by about 50%.
Aficio MP C4500/C3500 series implements energy-saving
"color QSU" technology with IH fusing
0
20
10
30
40
60
※
Copiers/MFPs hardware sales value base
50
（％）
03/3 04/3 05/3 06/3 07/3
Japan Overseas
28％
6％
17％
29％
32％
31％34％
44％
52％
36％
Trend in shift to color
Offi ce solution strategies in FY2007
Introducing new color MFPs and
accelerating the shift to color
By strengthening the lineup of color ma-
chines with space-saving designs and costs
as low as those of black and white ma-
chines, Ricoh is developing a strategy to
not merely replace black and white with
color machines but rather a B to C tran-
sition strategy to meet customers' color
needs. For copiers/MFPs, the propor-
tion of color models continues to climb
steadily. This fi scal year, Ricoh has fi lled
out its lineup of color machines for offi ces
by introducing to the market such models
as the new generation color MFP models
"Afi cio MP C4500/C3500," "Afi cio MP
C3000/C2500" and "Afi cio MP C615,"
and the "Afi cio SP C811" high-speed color
laser printer.
1 Black and white t o color (BtoC) transition
imagio Neo C600Pro
（Overseas name:Aficio 5560C）
imagio Neo C600
（Overseas name:Aficio 3360C）
imagio Neo C200
（Domestic only）
Aficio 3224C
（Overseas only）
imagio MP C2500
（Overseas name:Aficio MP C2500）
imagio MP C3000
（Overseas name:Aficio MP C3000）
imagio MP C3500
（Overseas name:Aficio MP C3500）
imagio MP C4500
（Overseas name:Aficio MP C4500）
Monochrome printing speed
imagio MP C1500
（Overseas name:Aficio MP C615）
Color printing speed
Main Color MFP lineup
＊As of May 1, 2007