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ANNUAL REPORT 2007
14
Highlights
Business Strategy
Corporate Governance
CSR
Environmental Management
Brand Communications To Our Shareholders and
Customers
Financial Section
Full-scale entry into the market
finally begun
The production printing market is recog-
nized as a high growth market with fore-
casts of expanding variable data printing
(VDP) and print on demand (POD),
and a shift away from demand for com-
mercial printing. The Ricoh Group is
entering this fi eld in earnest and aims
for top market share. This fi scal year, we
have taken various steps to strengthen
our product capacity for the production
printing market, including introducing
the Afi cio SP9100Pro printer for main-
frame systems and the Afi cio MP1350
high-speed MFP.
Joint venture with IBM
In January 2007, Ricoh and IBM Cor-
poration agreed to establish InfoPrint
Solutions Company as a joint venture.
This entity will fuse Ricoh's strengths in
hardware and software development with
IBM's strengths in service, software, and
IT solutions, to provide higher customer
value in the production printing market.
IBM Executive Vice President Nicholas Donofrio (left)
and Ricoh President and CEO Masamitsu Sakurai
(current chairman) (right)
In November 2006, Ricoh developed the unique Ricoh Host Print Protocol (RHPP)
for securing high reliability in printing forms from mainframe systems.
By using the RHPP linked with the printers and form servers, du-
plicate and skipped pages are prevented and, in the unlikely event
of power being lost, printing
automatically resumes from
the correct page.
Securing high reliability pro-
motes opening and down-
sizing the host printer and
reduces total system operat-
ing costs.
Development of new printing protocol for mainframe systems
Aficio SP9100 Pro-HG with RHPP
3 Entering into the production printing market
Aficio MP 1350
In April 2006, Ricoh and EFI, Inc. (California, U.S.A.) agreed to jointly conduct
product development and global marketing activities in the fi eld of solutions for
the print-on-demand market. In order to provide total workfl ow solutions with high-
er value added for this expanding market, the two companies have set up a com-
prehensive joint organization for production, sales, and even customer support.
Alliance with EFI (Electronics For Imaging, Inc.)
Production printing market strategy
Acquiring abilities for the production printing market
Corporate printing market Commercial printing market
TDV downsizing
General office
Commercial printing
(offset printing)
Production printing market
Gaining TDV
＊1 Total Document Volume
New TDV creation
Offset TDV movement
TDV Increasing by Integration of Basic Industrial Printing and POD
Decentralization of Basic Industrial Printing
TDV transition
Gaining TDV ＊
1
Ricoh
● High-end printing
technology
● Strengthening the line-up
for products for
Production Printing
Ricoh Printing Systems
●Solutions, technology,
and software
●Customer base
●World-wide
24/7 service network
InfoPrint Solutions Company
Ricoh’s core competence
Acquiring hardware and
development ability
Acquiring
customer base,
network and
software
● Imaging products and software
(higher speed, reliability and
print quality)
● Manufacturing
● Solution
● Service and support network