Ricoh 2007 Annual Report Download - page 22

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ANNUAL REPORT 2007
21
ANNUAL REPORT 2007
21
TV commercials
●Stan and Jerry Series
Newspaper and magazine advertising
Facilities and events sponsored
Brand Communications
<Theme>
"Ricoh dependability moves your ideas
forward."
Highly reliable Ricoh products help create
your ideas.
<Aims>
Jerry comically talks about Ricoh products and services. Stan interrupts, emphasizing that
highly reliable Ricoh products create new ideas in the office.
Some Ricoh ads that highlight Ricoh’s
product lineup and diverse activities in
the area of IT and the environment.
World Cup Ski Jump
Tournaments
Since 1994, Ricoh has been the official
sponsor of the FIS World Cup Ski Jump
tournament, an event
with an 80-year his-
tory.
<Motif>
Two animated Ricoh users are featured in a typical office setting. The overall tone is cyni-
cal, but imparts a modernistic appeal that eliminates everything irrelevant. Created is a
unique and classic atmosphere in form of a lithographic illustration.
ATP Tournaments
Ricoh has been an official sponsor of events
of the ATP (Association of Tennis Profes-
sionals), which holds 64 tournaments in 30
countries, since 2005.
Europe
T h e A m e ri ca s
Japan
Ricoh Women's British Open
Ricoh is sponsoring the "Women's British
Open," one of the four major ladies' golf tour-
naments in the world.
The tournament takes place
in August 2007. This is the
first time a woman’s golf
tournament is being held at
St. Andrew’s, known as the
"Home of Golf."
Ricoh television commercials have been aired over 5,000 times in the Americas, mainly during Major League Baseball games.
Berlin Marathon
Ricoh Europe B.V. co-sponsored the
Berlin Marathon in September 2006,
with Ricoh banners flying along the
course.
Broadcast media:
The commercial was aired over 5,000 times during major league baseball games via 14 channels in-
cluding FOX Sports, YES Network (New York Yankees cable channel), and Sports Net New York (New
York Mets cable channel).
Print media:
IT magazines such as Computer Reseller News (CRN), InfoWorld, etc.
■Broadcast period: April-September 2006
Ricoh Arena (U.K.)
Ricoh Arena, the home stadium of the
English Premier League's Coventry Foot-
ball Club, opened its doors in August
2005. Featuring meeting rooms, exhibi-
tion hall and hotel, this facility is steadily
growing into a Brit-
ish landmark.