Ricoh 2007 Annual Report Download - page 12

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ANNUAL REPORT 2007
11
President and CEO Shiro Kondo
Growth areas in the printing
Document
Volume
Market
Business,
Personal Office Core System
／
Production
High
Mid
Low
Office
high-end
Production
printing
MFP ＋LP＊
Office
low-end
GEL GET printers
Low-end MFP/LP ＊ Laser Printers
To become an Office Solutions provider in
the 21st century leading in global markets
through the creation of customer value
Office Solutions Business Strategy
Setting targets higher than ever before
and executing a growth strategy for
the global market.
The Ricoh Group has made every effort to move beyond
being only an offi ce equipment manufacturer, and aims to
be an Offi ce Solutions provider that supports customers in
their efforts to improve offi ce productivity.
In the 15th Mid-term Management Plan (from April 2005
to March 2008), Ricoh set a growth strategy aimed at
higher targets and has been executing that strategy while
aggressively allocating business resources to the core Offi ce
Solution business. Ricoh has the strong advantage of Offi ce
Solutions Business capability, such as a comprehensive prod-
uct line, customer support through sales and service net-
works, ability to provide solutions, global operations, and
image processing and image processing fusion technologies.
By fully utilizing these strengths, Ricoh can meet the evolv-
ing needs of today’s customers and further establish a solid
business foundation.
In this context, printing has been identifi ed as an area that
presents outstanding opportunities for growth, and a higher
portion of business resources will be shifted to this area and
strategies executed in this area.
Ricoh continues to provide printing solutions for our cus-
tomers as in the form of black and white to color (B to C)
transition and total cost of ownership (TCO) reduction
while expanding and strengthening the product lineup.
Ricoh has also taken steps to enter the high-end production
printing market and strengthen its GELJET printers and
low-end color laser printer, thus expanding both the range
and size of the business domain.
Furthermore, in order to move forward with the develop-
ment of solutions that improve document workfl ow for
customers, Ricoh is strengthening its solutions sales struc-
ture and solutions platforms, and is steadily building up its
transactions with large corporate customers, particularly
major global accounts.