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ANNUAL REPORT 2007
19
Corporate Social Responsibility (CSR)
Developing compliance and deserving trust
ICHIMURA Nature Class
learns through experience of
agriculture
Based on its philosophy of "gaining the
strength to live from the land" through
experience of agriculture, the ICHIMU-
RA Nature Class operates as a non-profi t
organization in two locations, in Kanaga-
wa and Saga Prefectures. Over the course
of eight months, class members learn
many things about nature while growing
vegetables. For example, by cooking and
eating produce they have grown them-
selves, they cultivate the importance of
working hard, a feeling of gratitude, etc.,
and from their joint activities and com-
munal living, learn autonomy, indepen-
dence, collaboration and cooperation, and
consideration. In fi scal 2007, 56 children
took part in the ICHIMURA Nature
Class Kanto, in Kanagawa Prefecture. So
far, 243 children have taken part in all.
"Participating in the U.N. Global Compact"
President (now chairman) Sakurai attends a discussion with U.N. Secretary-General Kofi Annan
Intended for the corporate world, the Global Compact was launched in 1999 by
United Nations Secretary-General Annan with nine principles
＊
in the three fi elds
of human rights, labor standards, and the environment. Ricoh joined in 2002, the
second Japanese company to do so. In May 2006, Secretary-General Annan came
to Japan and met with 25 executives from Japanese companies taking part in the
Compact. Ricoh President Masamitsu Sakurai (now
Chairman) attended and spoke about the Ricoh
Group Corporate Social Responsibility Charter, the
Ricoh Group Code of Conduct, and the promotion
of CSR management.
<Management philosophy>
Corporate image the Ricoh
Group wants to create
Sustainable society
Customer
Shareholders
Employees
Society
Partner
companies
Customer
Shareholders
Employees
Society
Partner
companies
Voluntary responsibilities
to society
Fundamental responsibilities
to society
Goals
Improving corporate value
The most attractive
company
The most attractive
company
Ensuring the trust
of society
Ensuring the trust
of society
Objective of Ricoh Group CSR
wish to buy company's products.
wish to invest in the company.
wish to work for the company.
wish to form a relationship with the company.
wish the company would enter the market.
Areas of CSR initiatives
(Ricoh Group/partner companies)
Endeavors to create attractiveness
Setting high goals and
striving to achieve them
Compliance efforts
Approach to earning trust
To become a company that is loved by society and whose
development is expected by people who
Reliable and attractive
worldwide company
Ricoh Group
Partner companies
Communication
Stakeholders
Harvesting burdock
[Social contribution activities]
Supporting vocational training
for young players in a football
team
Ricoh Espana S.A. (RES), a sales subsid-
iary, not only sponsors Ricoh Premia, a
football club in Barcelona, but also helps
with education and vocational training
for the young players in the team. Foot-
ball is a national sport in Spain, but it is
diffi cult for young players who cannot
become professional players to fi nd em-
ployment, and this has become a social
issue. This project is the fi rst innovative
attempt in Spain to address the issue,
and has been reported on many times in
newspapers and on TV. The project has
been running for a year, and about half of
the players who participated in the proj-
ect work now at RES.
＊In 2004, an anti-corruption principle was added to make 10 principles.
The Ricoh Group approaches corporate social
responsibility activities with the aim to be "a
company that is respected by society and whose
development is expected by people." These
compliance and attraction appeal creation ac-
tivities are connected to two areas: "fundamen-
tal responsibilities to society" and "voluntary
responsibilities to society" in the four fi elds
given in the Corporate Social Responsibility
Charter, namely "Integrity in Corporate Ac-
tivities," "Harmony with the Environment,"
"Respect for People," and "Harmony with Soci-
ety." As of fi scal 2007, Ricoh has made clear the
three directions of its corporate social responsi-
bility approach,
①
making compliance efforts,
②
endeavors to create appeal, and
③
collabora-
tion with partners, and is moving forward with
PDCA theme-by-theme.