Pepsi 2014 Annual Report Download - page 8
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6 PEPSICO
Embracing Design
Right: Our Design Center
hasattracted world-class
talent. Far right: A Pepsi Spire
digital fountain.
innovation, revenue management, customer busi-
ness planning and DSD systems. Our stepped-up
innovation performance, where innovation as a
percentage of sales has substantially increased, is
due to our rapid global deployment and adaptation
of new ideas and platforms.
• We embraced design as a core building block
of innovation. By creating a world-class design
studio and staffing it with the best and brightest
from around the globe, we have begun to embed
design early in the innovation process in order
to influence product and packaging develop-
ment in its formative stages. One example is Pepsi
Spire, our revolutionary new beverage dispensing
system — a groundbreaking design-driven inno-
vation that has contributed to the growth of our
Foodservice business.
• We revamped PepsiCo University to harmonize
our course offerings around the world — both to
train our people on the “PepsiCo Way of Working”
and to ensure they have the skills to continue to
lead PepsiCo. Additionally, we revised our talent
assessment tools, talent planning and development
process, and compensation structure — all to attract
and retain top talent and align our reward system
with shareholder interests.
These defining characteristics of adaptability,
courage to act preemptively, and resilience are why
PepsiCo is one of only 77 publicly traded companies
remaining from the Fortune 500 in 1965. Of these