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56
(b) Includes the year-over-year impact of discrete pricing actions, sales incentive activities and mix resulting from selling varying products in
different package sizes and in different countries.
(c) Amounts may not sum due to rounding.
Organic Revenue Growth
Organic revenue growth is a significant measure we use to monitor net revenue performance. However, it is
not a measure provided by U.S. GAAP. Therefore, this measure is not, and should not be viewed as, a substitute
for U.S. GAAP net revenue growth. In order to compute our organic revenue growth results, we exclude the
impact of acquisitions and divestitures and foreign exchange translation from reported net revenue growth.
See also “Non-GAAP Measures.”
2014 FLNA QFNA LAF PAB Europe AMEA Total
Reported Growth 3% (2)% 1% — % (3)% 3 % —%
% Impact of:
Foreign exchange translation 1 1 8 1 8 3 3
Acquisitions and divestitures — — 1.5
Organic Growth(a) 3 % (1 )% 10 % 1 % 4.5 % 8 % 4 %
2013 FLNA QFNA LAF PAB Europe AMEA Total
Reported Growth 4 % (1 )% 7 % (2)% 2 % (2)% 1 %
% Impact of:
Foreign exchange translation — — 6 1 1 4 2
Acquisitions and divestitures — — 10 1
Organic Growth(a) 4 % (0.5 )% 13 % (1)% 3.5 % 11 % 4 %
(a) Amounts may not sum due to rounding.
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