Olympus 2010 Annual Report Download - page 7

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OLYMPUS 2010 5
Net Sales
(Millions of yen)
08 09 10 08 09 10 08 09 10
1,128,875
980,803
883,086
112,623
34,587
60,149
57,969
5.1
(114,810)
47,763
Operating income ratio (%)
Operating Income / Operating Income Ratio
(Millions of yen / %)
Net income ratio (%)
Net Income / Net Income Ratio
(Millions of yen / %)
6.8
10.0
3.5 5.4
(11.7)
Current Business Situation and the
New Corporate Strategic Plan
The global financial market turmoil triggered by the
fall of Lehman Brothers has calmed for the most
part, and the actual economy is now showing signs
of recovery. Amid such conditions, the Olympus
Group returned to the black in fiscal 2010, the year
ended March 31, 2010. However, foreign currency
exchange fluctuations remain unpredictable, and
we assume that it will still be some time before
full-scale economic recovery kicks in. In addition,
over the medium- to long-term, we will face the
further intensification of competition on a global
scale as newly emerging countries gain economic
significance.
In order to win in the face of such new international
competition, the Olympus Group must consolidate its
earnings foundation. To this end, we established the
2010 Corporate Strategic Plan (2010 CSP), a five-year
business strategy that was launched in the current
fiscal year. The following is a discussion of 2010 CSP.
2010 CSP Management Slogan
Under the 2010 CSP management slogan of
Advancing to the Next Stage of Globalization,
we are aiming to accelerate the transformation of
Olympus into a more globally competitive company
and continuing to strengthen our business presence
in emerging markets in order to become flexible and
lean. By doing so, we will achieve our overarching
management target of “maximizing corporate value.
Specifically, we are setting up strategies for
both the Group as a whole and individual business
segments that cover the vertical and horizontal man-
agement of the organization. The Group will focus on
reinforcing the corporate structure in the first two
years of the plan, and aim for new growth in the last
three years. This is expected to bring in new sales of
¥1.5 trillion and operating income of ¥150 billion in
fiscal 2015, the final year of 2010 CSP.