O'Reilly Auto Parts 2006 Annual Report Download - page 6

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Team O’Reilly knows
from experience that
setting goals is a power-
ful way to reach new
levels of achievement.
With each new goal
met, another is set. After
reaching our goal of
becoming a $2 billion company at the end
of 2005, Team O’Reilly hardly paused long
enough to celebrate before setting our sights
on another goal … $4 billion in sales by
2010! To reinforce that every member of
Team O’Reilly is responsible for reaching our
Four-N-Ten goal, we use the slogan “One
Team, One Goal!”
The O’Reilly expansion goal for 2006 was
also met with 170 new stores and a new
state-of-the-art distribution center in
Indianapolis, Indiana, which brings us
to a grand total of 1,640 stores and 14
distribution centers.
Our performance and consistency doesnt
just happen because weve got better parts,
better prices and better locations. It happens
because we have more than 21,000 team
members living the O’Reilly Culture and
offering our customers the the very best
service in the automotive aftermarket. Team
O’Reilly is poised for profitable growth, and
all team members are committed to our new
goal. “Four-N-Ten, Everyone Wins” is our
way of saying that team members, customers
and shareholders will all benefit when Team
O’Reilly hits our goal of $4 billion in sales
in 2010.
Annual Sales of $2.3 Billion in 2006,
Heading to $4 Billion in 2010.
oreilly automotive 2006 annual report
page 4
As our Company grows, so does our dedication to the team concept. From our stores to our distribution centers to our corporate and
regional offices, Team O’Reilly works together to make O’Reilly Auto Parts the dominant supplier of auto parts in all our market areas.
2010
“Yes, we sell auto parts, but were really in the customer service
business. The TOP NOTCH CUSTOMER SERVICE
we provide to our customers is really our most
valued competitive advantage.”