O'Reilly Auto Parts 2006 Annual Report Download - page 5

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Our Road to Success
begins and ends with excellent customer service
Customer service is one of the cultural pillars that has been passed down since
O’Reilly Automotive began. It is what we strive to achieve each day and is what we believe
sets us apart from all the rest. We carry the same parts as our competition, and we are
in the same market areas. The one thing that makes us better than our competition is
our team members and the customer service they provide.
o’reilly automotive 2006 annual report
page 3